amor ligero
This self study project is about creating a beer brand with three distinctive flavors that would attract a specific target audience. For this project, the target audience are women in their 30s and 40s whose preference in alcohol is light and/or flavored beer.
Brand Name
Amor Ligero is Spanish for “Light Love.” The word “Ligero” meaning “light,” refers to the sensation of feeling light from relaxation; the immediate release of stress when drinking beer. “Amor” meaning “love” refers to the love and joy it brings when opening up a bottle with family and/or friends.
Label Design
As you can see, the label wraps around the bottle. However, unlike other beer companies, Amor Ligero wraps around by a line strip instead of a full-length paper. This label design gives a unique visual identity to the product and a visual attraction to viewers/buyers. Lastly, the placement of the logo in the bottle was based of the location of the heart in the human body, left side of the chest. Therefore, placed on the upper left side of the bottle.
